WED

The first official recipient of Hi-Fi, WED was founded in 2019 by designers Amy Trinh and Evan Philips. WED merges ready-to-wear and occasion wear, aiming to dismantle the idea of a one-day dress by encouraging people to rethink how they engage with clothing.

We created a documentary case study and a campaign utilizing photography and video. Working closely with Amy and Evan, we created individual assets for each look; a vital tool for them to showcase their collections for potential buyers.

We celebrated WED’s SS23 campaign with a two-day event where guests could physically touch the collection, and view the campaign film and photography in person. The second day of the event was open to buyers to view the collection for retail opportunities.

WED believe this project gave them confidence to progress in the industry, after gaining invaluable experience creating a 360 campaign with a creative agency; An opportunity they would not have been able to access without Hi-Fi.

Our ongoing support has led to WED showcasing their newest collection globally with showrooms in Los Angeles, New York, Seoul and Australia. They have since secured a retail partnership with Selfridges, demonstrating the real-world impact Hi-Fi can have on its recipients.