Transforming a High-Street Retailer into a Brand for a New Generation
For seven years, Hidden partnered with Schuh to help evolve the brand for a new generation of consumers.
Working as an extension of the internal team, we led creative direction across campaigns, content, branding, retail marketing and experiential activations. Together, we developed a distinctive creative identity that strengthened Schuh's cultural relevance, deepened audience engagement and created a more consistent brand experience across every touchpoint.
Results
• 70% increase in social clicks
• 3.5M+ website visits generated
• 33% increase in traffic from 18–24-year-olds
• 68% growth in new online customers
• 48% increase in completed video views
• Major direct-to-retail Nike campaigns and premium product launches
Services
· Creative Direction
· Brand Strategy
· Campaign Development
· Film & Photography
· Social Content
· Retail Marketing
· Experiential Activations
"Hidden are a stand-out creative agency for Schuh. They truly understand and champion our brand while consistently helping us evolve and connect with our customers."
Alice Cleary
Chief Marketing Officer, Schuh
Interested in learning more?
Get in touch to request the full case study and explore the strategy, creative process and results in greater detail.
