Hidden Art directed and designed a new creative style magazine for Redken in support of their current ‘Style connection’ campaign. The magazine and viral film we made of the above shoot can be viewed at wwwstyleconnection.co.uk. Photography by Mark Cant.
8 young British designers customized 8 Volt magazine front covers for a special Ftape/Volt, Swarovski Christallized event to launch LFW AW10. All 8 pieces are now being exhibited at the Christallized concept store until March 14th 2010. Or check them out online at an exclusive auction held at www.ftape.com. Gemma Slacks & Holly Fulton’s are but two of our favourites.
Hidden was asked to create a special project in support of Onitsuka Tigers 2010 campaign. The idea to use letterpress was inspired by Onitsuka’s existing artwork – a sneaker built using the 500 year old Japanese craft of Tansu, which combines carpentry, lacquering and ironwork. Central to Tansu is the idea that each piece is crafted individually, for an individual’s unique purpose. These are the definition of “one-offs”. – Hidden found this campaign inspiring because it fits with our beliefs that traditional trades are as important as ever in an age of quick-fix computer technology and pop-up Ikea furniture. Letterpress is a form close to our own hearts, which we think shares the quality of creating unique artworks through craftsmanship and care with Tansu. We also like the campaign’s acknowledgement that achieving a unique perfection which looks effortless should not necessarily be effortless. Special thanks to Alex at LCC Letterpress & James at Birch (An article on the project can be found in the current issue (44) of Notion magazine