G For Gemma
Hidden created a special G for Gemma Slacks ft inside the forthcoming Hipster Handbook v6 inspired by materials from her current collection
Hidden created a special G for Gemma Slacks ft inside the forthcoming Hipster Handbook v6 inspired by materials from her current collection
Hidden Art Directed & designed the latest main photo shoot & feature for the Hipster Handbook V6. Featuring Abi Rose from D1 wearing Gemma Slacks current collection. And photography by Ellis Scott.
Hidden created & directed a short fashion promo film to showcase Pull and Bear’s 09/10 Christmas collection and global campaign. An evocative visual narrative inspired by the ethereal, dreamy lights of a winter’s night, without descending into cliched Christmas tropes. Using involved camera and lighting techniques, we created an original, youthful film that sparkled with gifts, glamour and fantasy.
Hidden created a uniquely London take on the Pull and Bear brand to catapult them into the mind of the capital’s fashion industry. The film was shot in stylised B&W in London’s hipster east end, starring iconic LDN models Luke Worrell and Josh Beech. The striking, popular campaign engaged both with the industry and the young demographic P&B wanted to connect with, in the form of a campaign they could relate and aspire to.
We picked up issue 4 of Newwork Magazine whilst in Berlin (Designed and Published by Newwork Studio in New York) The content is perfectly balanced between fashion, culture, politics, typography, design and fine art. The paper isn’t bound either, so you can hang your favorite spreads up in the studio after reading it.
Notion magazine, issue 43. Creative Direction and design by Hidden . Photography by Ellis Scott.