Still life advertising campaign for the launch of new haircare brand SHOW BEAUTY. Creative direction & Photography by Hidden Agency.
Hidden recently had the honor to creative direct the launch advertising campaign for new haircare brand SHOW BEAUTY. We were responsible for the creative direction, production, packshot photography and creation of digital still and moving images. The headline grabber is the exceptional display advertising stills campaign, a collaboration with legendary LA photographer Yu Tsai, with creative direction provided by Hidden. SHOW BEAUTY is the new brand from Tamara Ecclestone. Our campaign was created to coincide with the exclusive launch of the brand at Harvey Nichols London. The campaign artwork has already been implemented in Vogue, Harper’s, Elle and Harrods magazines.
Our latest in-store event for Pull&Bear at ‘Vogue Fashion’s Night Out’ The film was shot as a documentary/event film following the band around London in the build up to their in-store performance. Hidden also created a special 3 screen window display with a feed of animated gifs being shot live on the night in a pop-up studio. See gifs in the post below.
Hidden Agency double page interview in the March 2012 issue of W Magazine Korea.
Hidden Agency directed the new SS11 campaign for Pull & Bear, featuring Arthur Sales, Max Motta, Elinor Weedon & makenzie weinman. Photography by Txema Yeste / Set in a beautiful location, with stunning views, dusty roads, lakes and forests, the film follows the friends discovering new places, new ways of living and most importantly, each other. The film is about growing up: the ideals, ideas and experiences that you have when you are young. It is about the transience and potency of youth and summer, how the loves and friendships burn brightly but only briefly.
Issue 8 of the amazing Volt magazine is out now. The above images have been taken from a truly incredible cover story shot by Rankin in collaboration with Volts own Beauty Director Linda Ohrstrom. Go to Voltcafe.com for more info, stories, shoots and exclusive films.