Hidden Agency

Made Of Japan

05.03.2010 (2:15 pm) – Filed under: Advertising,Fashion,Graphic Design,Logo,Typography ::

Tansu  1024x680 Made Of JapanOT5 1024x698 Made Of Japan

Hidden was asked to create a special project in support of Onitsuka Tigers 2010 campaign. The idea to use letterpress was inspired by Onitsuka’s existing artwork – a sneaker built using the 500 year old Japanese craft of Tansu, which combines carpentry, lacquering and ironwork. Central to Tansu is the idea that each piece is crafted individually, for an individual’s unique purpose. These are the definition of “one-offs”. – Hidden found this campaign inspiring because it fits with our beliefs that traditional trades are as important as ever in an age of quick-fix computer technology and pop-up Ikea furniture. Letterpress is a form close to our own hearts, which we think shares the quality of creating unique artworks through craftsmanship and care with Tansu. We also like the campaign’s acknowledgement that achieving a unique perfection which looks effortless should not necessarily be effortless. Special thanks to Alex at LCC Letterpress & James at Birch (An article on the project can be found in the current issue (44) of Notion magazine

G For Gemma

29.01.2010 (6:50 pm) – Filed under: Fashion,Graphic Design,Illustration,Logo,Typography ::

Random 02b1 G For Gemma

Hidden created a special G for Gemma Slacks ft inside the forthcoming Hipster Handbook v6 inspired by materials from her current collection