Hidden created & directed a short fashion promo film to showcase Pull and Bear’s 09/10 Christmas collection and global campaign. An evocative visual narrative inspired by the ethereal, dreamy lights of a winter’s night, without descending into cliched Christmas tropes. Using involved camera and lighting techniques, we created an original, youthful film that sparkled with gifts, glamour and fantasy.

Hidden created a uniquely London take on the Pull and Bear brand to catapult them into the mind of the capital’s fashion industry. The film was shot in stylised B&W in London’s hipster east end, starring iconic LDN models Luke Worrell and Josh Beech. The striking, popular campaign engaged both with the industry and the young demographic P&B wanted to connect with, in the form of a campaign they could relate and aspire to.